2012 Summer Hallmark Gold Crown Window Banners & Front-of-Store presentation
2012 Summer Hallmark Gold Crown Window Banners
2011 Hallmark Gold Crown, Front-of-Store Halloween display
2012 Hallmark Greetings, Graphics and Wayfinding
2012 Hallmark Gold Crown, card aisle graphics and wayfinding
Russell Stover is the main player, but also owns (and needs to display) Whitman's and Pangburn's at the Sweets and Snacks Expo. The design challenge for this high profile display was trying to showcase all 3 brands.
Sweets & Snacks Expo display graphics. More than 18,000 confectionary and snack professionals attend, with participation from 90 countries.
Tent design for the KC Plaza Art Fair. Displays always look better when you add adorable models.
The traditional white Russell Stover box is wrapped seasonally, for gifting. This is Holiday 2017/2018, Valentine's Day 2018, Father's/Mother's Day 2018. Each design has a specific color showcase for flavor proliferation. For this collection, my focus was to find a clean, modern design - while staying true to our traditional white box with bow.
I always try to keep the bigger picture in mind - what does it all look like on shelf? How can the colors and graphics work together to create a larger impact?
Graphics and embroidered gifts for the Russell Stover retail stores, Valentine's Day 2017.
Graphics and embroidered gifts for Russell Stover retail stores, Halloween 2016.
Beauty Brands had a HUGE facelift in 2009 that I was a part of. Fresh, updated photography and graphics helped to open up the space and showcase the product.
2009-2010, Beauty Brands annual Hairspray sale - applying graphics and messaging across all marketing platforms and promotional signage in store.
Beauty Brands, 2009 - "The Studio" is launched, with a combination of in-store materials, email and online communications, radio and direct mail.